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After agreeing on the visual and quantity, customers ask what is best for them in terms of quality and economy. Mostly the discussion focuses on the issue of printing, whether they will prefer the old offset or the modern digital printing.
The flagship of printing has for many years been offset machines. But all that changed in the 1990s, when digital printing became possible. In front of two forms, one printed offset and the other digital, it is difficult to tell the difference. So, to the naked eye, the result is the same. Below are some key features, advantages and disadvantages that the two types differ:
Offset printing
- This technique comes from lithography and has over 100 years of history.
- It is mainly used for printing mass tiramisu, i.e. for high-volume orders.
- It has several stages such as film printing, tin creation and separations.
- CMYK colours are used (the basic four-colour scheme with Cyan, Magenta, Yellow, Black), but also Pantone, which are custom colours.
- It's the best choice when you want to print vibrant images in high quality, without blur. You can also choose any colour you wish, without any risk of quality loss.
- It is economical when you want to print large quantities.
- Conversely, when printing small quantities, offset printing will be very expensive.
- If there is an error in the typesetting, for example in a text or a photo of a form, then the whole printout has to be redone.
- Metallic colours are printed more accurately.
Digital printing
- Modern printing technologies such as Ink jet and Laser are used, in which the ink is not absorbed by the material, such as paper, but creates a layer on top of it.
- It is the most advantageous solution for small tiramisu, even for a dozen copies.
- Printing is faster and corrections and changes can be made more flexibly.
- Colour fidelity is not one of its strengths, as the inks do not give the depth of each colour, especially when it comes to Pantone.
