Offset Vs Digital Printing
May 7, 2014
In a digital world, one might reasonably wonder why one would want to print brochures and catalogues for their business. With the speed of information transmission over the internet, everyone can access the options that will meet their company's needs.
Yet , it is the well-designed brochure that will directly attract customers who will commit to what is being advertised. By engagement we mean an interest in learning more or even buying. A brochure is any single-page or multi-page publication that is designed to advertise a product or service. It is essential for every business in combination with a functional website and an organized social media network. In order to promote a product, the product must be adequately represented, with an integrated campaign, so that it can stand up to the competition.
Consider the following benefits before cutting print advertising from your budget:
- Print is the most direct way of communication at an exhibition or other marketing event. The prospective client can take it with them and work on it at their leisure.
- The well-designed brochure is the perfect introduction to your company's culture and aesthetics.
- It is proven to be the most effective way to reach new customers.
- In a well-targeted door-to-door campaign, the brochure or catalogue will reach the right audience.
- It serves any age group equally effectively.
Once you vote in favour of printed material, you need to invest in the creation of a high aesthetic model that will stand out from the competition and present the product clearly, positively and aptly. Carefully choose the text, images and colours that will make up your material. Crude, unimaginative and overtly low-cost solutions may not produce the results you want and may even lead to discrediting your company. Consider that printed material is the mirror of your business and make the appropriate choices.
